How to use LinkedIn for your brand promotion?
LinkedIn is one of the most popular social media platforms out there. Millions of people use it daily to connect with friends, family members, colleagues, and potential clients. But did you know that you can also use LinkedIn to market yourself and your business?
In short, LinkedIn is a great way to build your brand while simultaneously building your business. Here are some ways to use LinkedIn to increase sales and improve your bottom line.
DO YOU KNOW THE IMPORTANCE OF LINKEDIN MARKETING STRATEGY?
LinkedIn is one of the most powerful tools for connecting with potential customers and prospects. However, it’s not just another social networking site; it’s a professional networking site. And while there are many similarities, there are some critical differences between how people use LinkedIn and what makes it practical for business.
The most significant difference is that LinkedIn isn’t primarily used for sharing personal information. Instead, it’s used to connect with professionals in your industry and find out what they know. As such, it’s much less about selling or marketing and more about building relationships.
This is why having a marketing plan specifically designed for LinkedIn is essential. You don’t want to waste your time posting generic messages or trying to sell something. Your goal is to build meaningful connections with people who matter.
LOOK FOR TARGETTED CUSTOMERS AND CONNECTIONS
LinkedIn’s ad system is one of the most sophisticated in the world. It allows advertisers to target specific users based on age, gender, location, education level, work experience, etc. These ads are called lookalike audiences because they are similar to the audience members that already use LinkedIn.
Small businesses can zero in on precisely what type of person they want to reach out to. They can narrow their audience to just the people that fit into specific criteria, such as being located in a particular city or having a certain number of employees. This makes it easier for small businesses to find the right customers and connect with them.
STICK TO CUSTOMER’S RADARS
LinkedIn is one of the most powerful social networks out there. But you don’t want to join up and start posting messages. You want to use LinkedIn to build relationships with potential customers. And once you’ve built those relationships, you’ll want to nurture them over time.
That’s where Lead feeder comes in. This tool allows you to find prospects based on keywords related to your products and services. Once you’ve found someone who fits your criteria, you can reach out via email or phone.
You can even set up automated follow-ups, so you’re never left wondering whether or not you’ve reached out to someone.
GROW YOUR EMAIL MARKETING
LinkedIn is easy to build connections, yet, getting those connections to join your email list can sometimes be challenging. So how do you grow your email list? By sending personalized emails to each person on your network.
The best way to do this is to craft a personalized letter to each person on your list. Things get tricky because you don’t want to sound like a spammer. You want to make sure that you are sincere and genuine. For example, you could say something like:
“Hi, John,
Thank you for connecting with me on LinkedIn. I’m excited to connect with you and learn more about your career goals and aspirations. Please let me know if you’d like to learn more about our products and services.”
You can even include a link to your website or blog. Just remember to keep it short and sweet.
Another thing to consider is to send a follow-up email once every few months. Don’t forget to add a link to your email signup form in the body of the email.
USE OF SPONSORED UPDATES
LinkedIn recently rolled out a new paid ad product called “sponsored updates,” which allows brands to reach people within specific industry niches.
The new tool lets advertisers target potential customers based on location, gender, age, education level, job title, job functions, skills, company size, company type, company region, company industry etc.
MAINTAIN THE QUALITY OF YOUR CONTENT
Michael Riley, co-founder, and CEO of Boxster says there are three things every entrepreneur needs to know about content marketing:
- Good content can be highly targeted.
- It should teach others how to do their jobs better.
- It then establishes you as a leading authority in that space.
Each aspect naturally leads to more sales if you accurately offer helpful information.
GIVE A FACE TO YOUR EMPLOYEES
One way your organization gets maximum value out of LinkedIn is to ensure that everyone within it has a LinkedIn account. This goes beyond having a corporate email address — giving each employee a personal presence on the site.
A recent study found that nearly 90% of recruiters look at a candidate’s LinkedIn profile before talking to them over the phone. So, why wouldn’t you want to give your team members a chance to stand out among their peers?
In addition to helping your company build stronger ties with prospective clients, customers, partners, and future employers, a strong LinkedIn profile can help your team members find jobs.
STAY ACTIVE IN GROUPS
LinkedIn offers many different types of groups for businesses to connect. Some are focused on industry topics like marketing, sales, finance, etc., while others focus on specific verticals such as healthcare, manufacturing, technology, etc. Joining groups allows you to listen in on conversations happening within your niche, allowing you to engage with people who might become future customers. You can also use Groups to send messages to group members, which is a great way to build rapport and keep the conversation going.
Groups are free to join, but some require paid membership. If you want to see what kinds of groups exist in your area, check out the Groups Directory.
VERDICT
You see, LinkedIn is much more than a professional network. It’s a powerful social media tool connecting you to millions of contacts worldwide. And because of that, you can leverage those connections to help you reach new customers, expand your customer base and even find new jobs.
