Websites generate revenue based on the number of visitors they receive. You won’t make money if your site doesn’t attract enough traffic. However, increasing traffic isn’t always easy. There are many ways to increase your site’s traffic, including social media advertising, paid ads, email campaigns, and much more. Depending on what works best for your brand, you must choose one method over another.
To grow your e-commerce business, knowing how to generate more traffic to your site is important. You might think that driving traffic to your website is easy — post great content, promote your products, and wait for customers to come knocking. But there are many ways to increase traffic to your site.
Do you know what website traffic is?
Traffic usually refers to “page views,” which is the total number of times someone visits your website. If you look at your analytics tool, you’ll typically find three numbers: Unique Visitors, Total Visits, and Average Visit Duration. These three numbers represent how many people came to your site, how many of those people visited multiple times, and how long each visitor spent on average on your site. Here are 15 best options you can try to get more traffic for your website.
Get your website optimized
When you start building your e-Commerce business, it’s important to consider how customers search for products online. Search engines like Google, Bing, and Yahoo provide information about what people are looking for based on keyword searches.
Try Content Freshness
Content freshness is one of the many methods used by marketers to increase web traffic. It’s such a powerful tool that we even wrote about how you can use it to make money online. But what exactly does fresh mean? And why is it important?
Freshness is essentially a hack that helps businesses improve their rankings by ensuring their content is up to date. Your site needs to be updated regularly with fresh content to rank well. This includes adding new products, fixing broken links, updating images and videos, and editing existing text.
Develop your backlinks
Backlinks are one of the most powerful tools you have at your disposal when it comes to SEO. They’re essentially signals to Google that your site deserves to rank high for certain keywords. There are over 4 billion backlinks indexed by Google alone.
The problem is that building quality backlinks takes work. You’ll need to find influencers in your niche, persuade them to link to your site, and ensure you do enough outreach to get noticed. There’s no shortcut here. But once you get some traction, you’ll see your rankings climb.
What are your competitors doing?
You can use the free Alexa tool to spy on your competitors. Enter your competitor’s URL into the Alexa toolbar and hit “Go.” You’ll be presented with a list of upstream URLs – the websites that led visitors to your competitor’s site. Scroll down, and you’ll see a list of keywords people used to reach your competitor’s website. These keywords give you an insight into what people are searching for and where they’re coming from.
Try to offer Giveaways
If you want to boost sales online, consider hosting contests and giveaways. These promotions generate tons of interest and buzz around your brand, leading to increased traffic and conversions.
Try the guest blogging
Guest posting is one of the most powerful forms of online marketing out there. In fact, according to HubSpot, 79% of businesses say having a blog is essential to their digital strategy. But if you’re starting, it might seem overwhelming. Here are some tips for getting started.
- Find the Right Blog(s).
- Determine Your Goals.
- Write Out Your Pitch.
Improve your website traffic through LinkedIn
LinkedIn is one of the best social media platforms for driving traffic to your website. In fact, according to HubSpot, 80% of B2C companies generate at least 20% of their total leads via LinkedIn. This includes brands such as Amazon, Apple, Dell, Microsoft, Samsung, Starbucks, and Target.
For many businesses, sharing press releases on LinkedIn is a good way to promote your work and attract potential customers. You can add a link to your website within a LinkedIn post, which will help boost traffic to your site. If you include a short video clip, you can increase the number of views and shares.
Start doing Email Marketing
With email marketing, you’ll want to ensure you’re building a good relationship with your audience. This includes having clear subject lines, writing engaging messages, and sending out regular newsletters. Once you’ve built up a solid base, you can use email marketing to send special offers to your most loyal customers.
You can add opt-in forms to any WordPress post or page, so you don’t have to worry about creating a separate landing page. To gather emails, we recommend using Email Pirate, which collects emails upon exit intent, meaning visitors are already heading towards checkout when they hit submit. If you’d rather track every purchase, you can use Product Notify, which sends automated emails whenever a product price update occurs.
Use Influencer Marketing
Influencer marketing is one of the most effective forms of online advertising because it allows brands to reach people based on their interests and behavior. Brands use influencers to build awareness around their products, increase sales, and generate positive word of mouth. Influencers can help promote a product in many ways, such as posting photos of themselves wearing, reviewing, or interacting with the Product. They can also write reviews, give recommendations, and even host giveaways.
Connect with Affiliates
Affiliate marketing works when companies — like Amazon — pay affiliates to promote their Product. This is called “affiliate marketing.” These days, most people think of affiliate programs as being paid per lead generated, but there are many different affiliate programs. Some allow you to make money by promoting a particular brand; others require you to sell something.
The affiliate gets paid a commission based on the Product sold. Sometimes the affiliate earns a flat amount per sale, while others pay an ongoing royalty. If the affiliate is successful, they could become rich.
You can also get Traffic from Facebook
Facebook is one of the most powerful platforms for driving website traffic. It’s the number one source of traffic for many businesses. Recently, Facebook has moved away from focusing on personal connections and promoting brands and companies. While this change could hurt your relationships, it helps you build stronger brand loyalty. You encourage your followers to interact with you directly by sharing relevant information about your products.
Go with Publishing a Press release
Publishing a press release isn’t always easy, though. There are many things to keep in mind when preparing a release. For example, you’ll want to ensure that it contains enough detail to attract attention but doesn’t include too much fluff. And, of course, there’s the question of how to distribute it.
You could send it directly to journalists via email, but that approach can be spammy. If you’re looking for a better option, try distributing it to sites like this; this allows people to find your release easily without having to search for it themselves or start writing your on blog.
Connect and Collaborate with other brands
A brand partnership validates your company and puts you in front of a target audience. Every brand collaboration should have a digital component, even if it’s just a link to your site. If you want to drive traffic, cross-promotion on Facebook, Twitter, Instagram, LinkedIn, YouTube, etc., is a great way to do it.
Try to Use Pinterest
Pinterest is one of the most popular social media platforms today, and for a good reason. Not only does it allow people to find things they might want to buy online easily, but it also allows them to discover new brands and products. In fact, according to HubSpot, there are over 50 million active accounts on the site.
Start promoting your store on Snapchat
Snapchat is one of the most popular platforms among teens and young adults. With over 200 million active daily users, it offers a great opportunity to reach out to people who use it regularly. And since there are no limits on how many times you can send a snap, you can easily build up an audience of your followers.
To make sure your snaps go viral, try experimenting with different creative techniques, such as adding emojis, stickers and filters to your snaps. Also, keep your snaps short and sweet. A good rule of thumb is to keep them under 10 seconds long. If you want to test out some longer ones, you can always add them to your story, where they’ll remain visible for 24 hours.
After going through this blog, we believe that you could figure out the most workable option for your website traffic because, at the end of the day, what matters is getting the most attention and fruitful business.