Facebook Insights is one of those things we’ve heard about since it launched, but we never really understood what it did.
So, we thought we would take some time to explain exactly what Facebook Insights does, why it matters, and how you can use it to make better decisions around your social media strategy.
Facebook Insights is a powerful way to analyze your Facebook page’s performance.
This free tool lets you see how many people interact with your posts, where they’re located geographically, and even what type of post performs better than others. You can use this data to make decisions about your marketing strategy.
If you’re like us, you probably spend hours per day looking over your Facebook statistics. You might even look at Facebook Insights once or twice a week. But sometimes you want to dig deeper and see exactly what’s happening with your Facebook Page or group.
Maybe you want to learn more about your fans’ interests or demographics, or maybe you want to find out what people say about your brand online. In either case, Facebook Insights is a great tool to help you do that.
Learn to get access to Facebook insight
Go to your Facebook Business Page. Click “See All” next to the blue arrow icon on the left side of the screen. Under “Insights,” there are three sections: Trends, Posts, and Audience. Here’s how to access each one.
Trends: Look under the “Insights” tab on your Facebook Business Page. There you’ll find a section called “Facebook Insights.” In this section, you’ll be able to see what people like and don’t like about your page and what topics keep people coming back.
Posts – On your Facebook Business Page, scroll down to the bottom and click “Pages.” From here, you’ll be able to view your latest posts.
Audience – Next, go to the “Insights” section again, and click “Audience.” You’ll see demographics, interests, and actions taken on your page here.
How can a post get viral? (virility of posts)
This tool allows us to see how many people liked our post, how many comments we received, and how many shares we got.
By selecting Posts, you may view your most recent Facebook posts and see their reach and engagement. This is very helpful if you want to know which postings performed the best. You can order posts according to the following:
- Reach (organic versus paid) (organic vs paid)
- Kind of job
- Targeting
- Engage the audience
- Publish date
If you want to know the effectiveness of a particular post, this is helpful (i.e., a video you posted recently). So you may sort by videos rather than browsing through all the content.
Page likes-a deeper insight
Facebook recently introduced some new insights into how people interact with your page. These insights include “Likes,” “Comments,” “Shares,” “Views,” “New Likes,” and “Unlikes.” This feature allows us to analyze our audience and learn what posts work best for our brand.
Facebook Insights gives you all sorts of information about your audience. Here we’re looking at the “Page Likes.” This data is useful because it tells us what types of people love our brand. Knowing this helps us tailor our marketing efforts and messaging.
If you want to know what type of people are liking your page, how many people are sharing it, where your audience lives, and how old they are, you can use Facebook insights.
You can find out everything about your profile, including its reach, gender, language, education level, relationship status, and more.
Facebook also lets you look up specific information about each person who liked your page.
This includes whether they’re male or female, their age, location, and interests.
Facebook insight can help you learn about your post reach.
Facebook Insights gives you insight into how many people saw each post, where those people live, and what type of content worked best for each group. You’ll learn whether certain types of posts perform better than others. For example, videos tend to do better than text posts. This data helps you decide what kinds of content to produce and promote.
The most useful insights include the following:
- Your total reach, including likes, comments, shares, and impressions
- How many people liked your page
- Where do your followers come from
- Which countries do your fans reside in
- What day of the week is your fan’s active
- What times of day are your fans active
This feature is accessible via the Insights tab inside the Facebook Page Manager.
Do you know about Facebook Check-Ins?
Facebook recently introduced the ability for brands to use check-ins to track customer activity. This feature allows customers to mark themselves as present within a certain area, helping marketers understand how many people are physically present at their stores.
The check-in feature is part of Facebook’s ongoing efforts to incorporate mobile technology into its marketing strategy. In addition, it follows recent changes to Facebook Pages, including the introduction of ‘Likes’, which allow businesses to connect with fans without having to go through the hassle of creating a profile.
Check-ins are now available on both brand pages and individual profiles. When someone checks in, they see a blue dot next to their name on Facebook. They’ll see a red dot next to their name if they’re near a store, restaurant or event.
Brands can find out what day of the week is most popular for checking in and what city each person lives in. They can also view a list of people who have checked into their business, along with information such as gender, age-range and the date they checked in.
Try to Export Facebook Insight data.
Facebook Insights is one of the most powerful tools available within Facebook Ads Manager. You can track how well your ads perform across different audiences, ad sets, devices, locations, and more. In addition to tracking performance data, you can export insights into CSV files, making it easy to analyze and decide about your campaigns.
To access the data, go to the Facebook Ads tab on your account dashboard, select the campaign you want to view and scroll down to the bottom of the screen. Click on “Page Summary” and the “Export Data” button. From there, you can choose the type of data you want to download. If you’re looking to export the full list of metrics, including those that aren’t displayed in the Page Summary, you can do so here.
Interpretation of Facebook insight
Facebook insights are a powerful tool for understanding your audience and engaging with them better. However, it’s easy to misinterpret the information presented there. If you don’t understand the data, you won’t be able to use it properly. So here are some tips to get the most out of Facebook insights.
Understand Your Audience
Before you look at your data, ask yourself why you’re analyzing it. What are you trying to accomplish? Is it to find ways to improve your marketing strategy? Or maybe you want to learn about your audience. You’ll probably find that different types of analysis work best depending on your question.
Know How Data Works
Data is always changing. Sometimes, it changes because people like you update their privacy settings or decide to delete accounts. Other times, it changes because Facebook itself makes changes to its algorithms. To get the most accurate picture possible, keep up with these changes.
Look At Trends
If you see something interesting happening over time, pay attention. Maybe you’ve noticed that certain demographics respond well to your ads. Or perhaps you’ve seen that your post performance increases during certain holiday periods. Whatever the case, tracking trends can give you insight into how your audience responds to different aspects of your brand.
Let’s dig a litter deeper into Facebook insights.
If you want detailed information about how people use Facebook, there are several ways to access it. But what if you wanted to get even more insight into your audience? For example, what if you could see every single interaction someone had with one of your posts, including likes, comments, shares and reactions? There are a few different options if you’re looking for more detail.
The first way to dig deeper is via Insights. When you open the Insights section, you’ll find several tabs across the top of the screen; each tab can provide specific metrics for a particular post type. For example, the “Posts” tab gives you insight into the performance of individual posts, while the “Audience” tab provides statistics on your overall reach. You can select the “Page-level” tab to view more detailed information. In this case, you’d be able to see data such as whether a post was shared, liked, commented upon, etc., for each page linked to your post.
We are wrapping up!
Facebook Insights offers a wealth of data about your Facebook page. This includes insights into how people interact with your page, what posts perform best, and where your audience lives. But while this data can give you insight into what works and doesn’t work on Facebook, it won’t necessarily translate directly into actionable strategies. To make sense of the data, use it to understand trends and patterns within your Facebook audience. Then, build off those insights to craft a more effective social media marketing strategy.
